UPS Pulse of the Online Shopper: A Customer Experience Study
52 percent of consumers have added to their cart for free shipping. 43 percent discover new products through social media.

Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase. Here are just a few key findings from the study:

  • Consumers like to move seamlessly between online and in-store experiences.
  • Mobile and social media have a huge impact on some shoppers.
  • Many consumers are willing to accept higher shipping rates, longer delivery times and other tradeoffs when dealing with smaller retailers.
  • Flexibility and convenience are expected with delivery and returns, and stores can still play a large role.

Get the full study now.